Jul 28, 2020
How can you get new clients during COVID? Read about how I use attraction marketing to generate leads and build trust with my audience to get new clients.
For a complete transcript check out our show notes for episode 19 on smallbizmama.com
Topics
● Online marketing and attraction marketing
● Giving value by offering free content to pull prospective leads
to your company
● Not completely giving away product or service for free but
knowledge or information related to the product or service that
would help the customer make a wise choice
● Attraction marketing improves engagement which in result
increases sales
● The key to success when using attraction marketing is having a
genuine interest in customers and their needs.
● How to Master Attraction Marketing
● Spread Knowledge
● Earn Trust
● Be authentic
● Be social and responsive
● Give insights
● Generate and distribute content
5 tips to attract more qualified leads with Attraction
Marketing
● Know your audience
● Choose one channel - network that makes sense for finding your
target audience (Facebook, Instagram, LinkedIn, etc.)
● Tell a story and back it up with statistics
● Offer your first solution - after drawing people in with
engagement, provide them with an offer or service they cannot
refuse. Something that will solve a problem or help them with a
dilemma they are currently facing. Whatever the solution, this
should leave your audience wanting more from your business in the
future.
● Engage with your audience
For the complete show, notes go to small biz
mama.com**************************
https://smallbizmama.com/how-to-get-new-clients-during-covid/